Duening, Hisrich, and Lechter present students, academics, and professionals working in a wide variety of contexts with the second edition of their examination of the design and development of
technology products, intellectual property development, and the marketing and selling of technology in the international market for the technology entrepreneur. The authors have organized the
thirteen chapters that make up the main body of their text in four parts devoted to technology entrepreneurship and venture idea generation, preparing to launch the new venture, funding and
launching the venture, and growing the business and exit strategies. Thomas N. Duening is a faculty member of the University of Colorado. Robert D. Hisrich is a faculty member of the
Thunderbird school of Management, Arizona. Michael A. Lechter is a faculty member of Arizona State University. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
