Gibbons, Hisrich, and DaSilva provide students, investors, and entrepreneurs with a practical guide to the fundamentals of finance, the tools necessary to begin, mature, and value new
enterprises, but without the complexity and calculations of economic theory. Combining a comprehensive look at the subject, with a practical approach to communication, the text provides a
global and diverse perspective on the financial operations of a startup. The authors use their own professional experience, and a range of real-world examples from other entrepreneurs to engage
and communicate the material to readers. Gibbons and Hisrich are faculty of the Thunderbird School of Global Management, Arizona. DaSilva is a faculty member of the School of Business
Administration, Fribourg, Switzerland. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
