In 1948, Max and Edna Schneiderman bought a broken-down general store and somehow stumbled into stocking furniture. Three generations and six showrooms later, the family and business have
intertwined to create a legacy. Like many family businesses, the Schneiderman brand reflects the family’s identity. The values that generated their word-of-mouth success--loyalty, resilience,
team¬work, and the joy of loving your work--remain a corner¬stone today. This is not a business book with starched and formulated advice, but a story of the wisdom earned from a lifetime in the
industry trenches.For the first time ever, Larry Schneiderman opens the doors to his family’s showroom and shares an insider’s view of this local success story. Whether you own a family
business or simply own a couch, this autobiographical account of Schneiderman’s Furniture lets you taste how it feels to seize the American dream.
