Marketing and the Law

Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers can feel very unsure how the various rules and regulations affect them. The Cambridge Marketing Handbook: Marketing and the Law examines the key issues that affect marketers in marketing communications, including both traditional media, such as advertisements, and social media. Written by a marketer, not a lawyer, this handbook is designed to give practical guidance to marketers. Using colloquial language for clarity, rather than legal language, marketers will be able to understand the main areas of the law which affect them.