讓專業的蓋．川崎告訴你社群媒體的達人級用法！
時至今日，無論你想要推廣生意、產品或是自己，社群媒體都具有決定性的戰略地位。可能會有許多學者專家、作者和顧問急於向你推銷社群媒體運用之道，然而，沒有任何一位能像本書作者蓋．川崎一般，給你最直接、有效的指引。
曾擔任過蘋果電腦創意總監，並且是部落格、推特與臉書早期使用者的蓋．川崎，此次邀請堪稱是社群媒體策略界第一把交椅的Peg Fitzpatrick一起來談社群媒體的藝術，希望能幫助讀者深入了解這類新興網路媒體，進而學會正確地使用它，讓投資進去的成本、人力與時間能收事半功倍之效。
兩位作者用心地列出一百多條實用的提示、技巧與洞見，讓即便是剛接觸社群媒體的人，也能從基本策略開始，在最熱門的社交媒體平台上累積數位資產，走向市場、優化內容，進而吸引更多支持者，逐步收獲成功的果實。（文/博客來編譯）
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits,
authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more.
Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for
your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media
platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and
blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the
real world. Or as Guy puts it, “great stuff, no fluff.”
