Color is the very heart of the vast majority of today’s photographs. The colors that we include in the frame have a profound effect on the success of our images. There is a psychology to
color: certain colors evoke certain moods. Some colors visually recede, while others pop” from the frame. Color creates mood, it tells a story, and can make moments recorded in a frame appear
truly lifelikeor it can be used to make a scene appear more of a fantasy. It also affects your clients’ skin tones. Though these points serve to underscore the importance of color in our
images, it’s a pictorial aspect that has not received the attention it deservesuntil now.
In this book, one of the industry’s top celebrity, portrait, and fashion photographers, Hernan Rodriguez provides an in-depth look at everything your every wanted to know about colorfrom
basic color theory, to the psychology of color, to the use of color filters for enhanced color results, to the effect on your clients’ skin color, to using color for specific portrait
applications, and more. Rodriguez also explains how various lighting sourcesfrom flash to continuous light to natural lightwill impact the way that color in your scene will be rendered in the
final print/product. You’ll also learn important strategies for controlling color from capture to post-production (the latter will include lessons on creating desaturated looks, enhancing
color using Photoshop’s Curves and Selective Color tools, creating cross-processing effects, and using third-party actions to amp up your artistry). Armed with these discussions, you’ll come
away with a brave new attitude toward colorand a full understanding of how you can use it to make photographs that please your clients and reinvigorate your own love of capturing images.
