The Financial Services Marketing Handbook: 99 Questions and One Good Answer to Each on Developing a Thriving Financial Services

This book is different. Instead of inundating the reader with theories and techniques, it presents advice and a series of questions and answers covering topics of:

* Prospecting & Building a base
* Niche Marketing
* Keeping clients for life
* Content marketing
* Time & productivity management
* Preparing a marketing plan
* Salesmanship
• Expanding services to existing clients
• Coaching and developing top talent

Each chapter presents the reader with ten common questions about the topic and one answer that provides practical suggestions for improving their performance.