Researchers in management and information systems explore how companies can integrate social media sites into their marketing strategy. The topics include understanding the use of social media
for employer branding, the benefits and and challenges of using social media in the new development process, a continuance model for optimized participation in virtual communities,
understanding customers’ behavior through web data mining models, and a social media perspective on distributed leadership and its application in health care settings. Annotation ©2015
Ringgold, Inc., Portland, OR (protoview.com)
