Handbook on the Economics of the Media

Handbook on the Economics of the Media
定價:10125
NT $ 10,125
 

內容簡介

Scholars of economics, business, and media explore the interplay between the three and how it influences companies, audiences, and regulators. Among their topics are media as multi-sided platforms, economies of trade in media products, media clusters and metropolitan knowledge economy, the pricing of advertising, the economics of print media, the economics of broadband, the economics of peer-to-peer file exchange, economic analysis in media policy making, economics and the economic impact of copyright, and effects of taxes and subsidies on media services. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
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