Strategic Innovation Management

Strategic Innovation Management
定價:2968
NT $ 2,968
  • 作者:Joe/ BessantJohnTidd
  • 出版社:Baker & Taylor Books
  • 出版日期:2014-04-14
  • 語言:英文
  • ISBN10:1118457234
  • ISBN13:9781118457238
  • 裝訂:平裝 / 17.8 x 22.9 x 1.3 cm / 普通級
 

內容簡介

Using an evidence-based and integrated approach that takes into account changes in markets, technology, and organization, this text describes managing innovation in various contexts, such as manufacturing, services, small to large organizations, and the private, public, and third sectors. Explained are the strategies of innovation, how to identify strategic capabilities, the leadership and organization of innovation, and innovation as a process. Also included is advice for forecasting emerging opportunities, selecting projects, developing new products and services, developing business and talent through corporate venturing, exploiting knowledge and intellectual property, exploiting open innovation and strategic alliances, innovation in developing and emerging economies, and sustainability. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
網路書店 類別 折扣 價格
  1. 新書
    $2968