Social Media and Integrated Marketing Communication: A Rhetorical Approach

Social Media and Integrated Marketing Communication: A Rhetorical Approach
定價：1575 元
NT $ 1,575
  • 作者：Jeanne M.，Persuit
  • 出版社：Lexington Books
  • 出版日期：2015-03-27
  • 語言：英文
  • ISBN10：1498516165
  • ISBN13：9781498516167
  • 裝訂：平裝 / 15.9 x 22.9 x 1.3 cm / 普通級
 

內容簡介

Social Media and Integrated Marketing Communication: A Rhetorical Approachlooks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
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