Handbook of Service Business: Management, Marketing, Innovation and Internationalisation

Handbook of Service Business: Management, Marketing, Innovation and Internationalisation
定價:10125
NT $ 10,125
 

內容簡介

Researchers in business and social sciences explore various aspects of service business, focusing on management, marketing, geography, planning, innovation, and internationalization. Their topics include growth and productivity in European Union service sectors, creating and capturing value in the service economy: the crucial role of business services in driving innovation and growth, the growth of information-intensive services in the US economy, in pursuit of creative compliance: innovation in professional service firms, and the growth and spatial development of producer services in China. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
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