Retail Marketing
- 作者:Dr.,Dr./ van der Kind,F. W. J.,Quix,R. P.
- 出版社:Baker & Taylor Books
- 出版日期:2015-03-20
- 語言:英文
- ISBN10:9001807925
- ISBN13:9789001807924
- 裝訂:平裝 / 17.1 x 23.5 x 3.2 cm / 普通級 / 譯本
In today’s turbulent business environment, maintaining and optimizing retail strategies are of crucial importance.Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.