Fashion Forecasting

This textbook explains the fashion forecasting process. It describes the theoretical and historical basis for forecasting, including the diffusion of innovation, theories of fashion change and fashion cycles, and social, political, and technical influences; how forecasting affects color, textiles, and style; methods of consumer research and sales forecasting; and the final stages of the process and how it can be used to locate, organize, and communicate information. This edition adds a new chapter on the influence of popular culture on forecasting, new examples, industry profiles, chapter summaries, activities, discussion questions, revised learning objectives, updated images, an updated chapter on modern forecasting methods, and new features that allow students to apply skills to simulated scenarios. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)