China’s Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China’s emerging mobile economy, and its debut onto the global stage.
2014 proved to be a milestone year for the Internet in China with the IPO of Alibaba, China’s largest e-commerce company. This financial move highlighted China’s mobile Internet boom and its continuing economic transformation, it also had an impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole.
China’s Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boomintroduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.
