Let’s Experience Design

Design lives in everything we do. In supermarket queues, we find design baked into how the cashier tallies our total and the way we pay. In instant messaging apps, design disarms us with emoji, or thoughtfully lets us mute notifications. Every interaction and space we experience was designed in some way. Yet, the design of these experiences is too often seen as the exclusive domain of design wizards and secretive geniuses. But our studio believes design is for everyone. Here, we demystify the 5-stage method we use for a variety of projects. How did we rethink the banking experience for Gen Y? How did we fuse the traditional and modern in a heritage shophouse? We share our philosophy and the rationale behind specific design decisions because we want to comm-unicate a simple message: that you can design, too. And by walking you through the thoughts and steps we take from a project’s brief to its conclusion, we hope you find the inspiration and chutzpah to design a whole lot of delightful experiences!