Owsinski, a producer, engineer, and author, offers the fourth edition of his book Music 3.0: A Survival Guide for Making Music in the Internet Age, focusing here on how music artists can
survive in the generation of the business in which record labels and publishers have to adjust to the new business model created by streaming distribution. After describing the previous stages
of the music business and how it has changed, he discusses the new music industry; major influencers, such as Radiohead, Amanda Palmer, Justin Bieber, Psy, and Macklemore and Ryan Lewis; new
marketing, distribution, and publishing strategies; marketing with social media; social media management; making money; streaming royalties, different types of streams, and streaming income;
monetizing video views; and rules for survival. Quotes from industry professionals are incorporated. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
