Principles of Marketology: Theory

Businesses today operate in a more complex, turbulent environment and face intense competition. In order to be successful they must understand and positively interact with their changing environment and market. In this book, Professor Aghazadeh introduces the concept of marketology as a method to assist businesses in making effective market-related decisions and provide superior value to their key stakeholders. The marketology is created by disseminating market insight throughout the organization, and considers business strategy, intelligence and performance management as comprehensive and diversified phenomena.

Principles of Marketology, Volume 1: Theory concentrates on the theoretical aspect of marketology and explains its definition, origins, background, framework and components in an enterprise. This modern approach offers academics, MBA students, executives and businesses a new solution for understanding and managing their market and competition.