A Focus on Consumer Behaviors and Experiences in an Online Shopping Environment provides a selection of seven articles addressing online shopping and the role of the consumer in this modern-day
arena, providing experiences across a variety of sectors. Topics covered include socioeconomic characteristics of online shoppers, customer service and satisfaction, the role of trust in an
online shopping environment, and online blogging and its effect on purchase decisions. This book is a valuable resources for consumer researchers, as well as managers and professionals in
online marketing and sales professions. Distributed in North America by Turpin Distribution. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
