Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

　　To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.

　　In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.

　　In this visual and accessible communication guidebook, Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols and inspire those around you to support and execute your vision.

作者簡介

　　Nancy Duarte is a communications expert and principal of Duarte Inc., where she has served as CEO for twenty-one years. Duarte Inc. is the largest design firm in Silicon Valley; its clients include Apple, Facebook, Google, HP, Twitter and the World Bank.

　　Patti Sanchez, Senior Vice President of Strategic Services for Duarte, has distilled twenty-five years of communication experience into this book. She has presented hundreds of workshops on communication to marketing and sales leaders across America.