The spread, speed, and intensity of growth of emerging market multinational enterprises (EMMNEs), especially from Asia, have caught the world by surprise. Their impact on international business
represents new thinking in terms of motives, opportunities, and constraints behind their internationalization, distinguishing them from MNEs from developed countries.
India does not fit neatly into the existing institutional or cultural boxes that we have available to us. Thus, it is interesting to find out if there is a distinctive India Way articulated by
senior Indian corporate leaders. To analyse these key issues, this book looks at the strategic intent conceptualized at the headquarters of several well-known Indian multinationals along with
the implementation of this strategy in key global markets.
To that extent, the book differentiates international strategy in two vastly different markets developed and developing. Taken together, the chapters provide a comprehensive picture on emerging
multinational firms from India and enable the readers to compare and contrast their features, issues, challenges, and strategies with those from other emerging economies.
