The uniqueness and value of this book is to exploit an integrated, end-to-end capabilities that encompass data management and analytics from a business and IT perspective. Readers are introduced to the power of analytics running inside a database to streamline the process, evolve from tactical to more strategic users and improve the performance of their daily tasks. This book will shed light on integrating traditional analytical tools with modern and new technologies. There will be a number of customer references and use cases for each topic with before and after comparisons of their processes and performance.
Readers will learn how leading organizations are leveraging analytics for data-driven decisions to increase profitability and drive innovation; explore new methods and approach to apply analytics in a modern environment to reduce time and improve performance from days/weeks to hours/minutes; and break through the big data challenges and quickly uncover hidden opportunities by integrating analytics and data management.
