• Paddington was voted the UK’s best animated character of all time at the British Animation Awards 2012!
• The launch titles of the First Modern Classics list - the essential books for every child’s library
• Launching alongside: The Butterfly Lion by Michael Morpurgo, The Enchanted Horse by Magdalen Nabb and Little Wolf’s Book of Badness by Ian Whybrow
• All in a collectible livery, perfect for parents or grandparent gift purchase
• Michael Bond’s classic launch title still sells well, helped by the 50th Anniversary of Paddington in 2008. Over £1m of Paddington books were purchased in the anniversary year, with A Bear
Called Paddington being one of the top sellers
