The Lorax: Colour and Create

　　• Activity book with environmental issues, perfect for school activities!

　　• The Lorax movie will be out in July 2012, with several cross-promotional opportunities with Universal

　　• Aim to promote around World Earth Day

　　• Use green message and look for eco-friendly brand partnerships

　　• Use Lorax movie as spearhead for Seuss promotion

　　• 600 million Dr Seuss titles have been sold worldwide, translated into 17 languages and distributed in 95 countries.

　　• The dedicated website with Seussian activities (Seussville.com) has 6 million visitors per year.

　　• The Cat in the Hat has 80% consumer awareness in the UK, and 89% awareness in the US.

　　• Dr Seuss is worth ＄100 million in annual retail sales and ＄480 million in theatrical box office sales.