Different Drummer: Bold Thinking for the Rebellious Creative

Way upstream in the formation of culture and ideas and beliefs are the creatives – the rule-breakers, the misfits, the outsiders.

These people make stories and songs and social good start-ups that shape the imagination. AMC’s TV series, Paramount’s blockbuster film, Billboard’s Top 100, the latest book from Simon Schuster, Vogue Magazine, the hottest iTunes app, the new Kenneth Cole ad along Hudson Parkway – these are informing beliefs and behaviors far more than the next Senate bill or C-SPAN speech ever could.

Many of us are slushing around in the mud looking for gold nuggets, doing what has been done, but like the prospectors of the 19th century, it doesn’t work out that well for most. Expectations are higher. Pressure is greater. Budgets are tighter. The ones who really make it big are the ones who think and plan and do things differently. In the 1840s, they chose to forego panning and digging, and sold whiskey and shovels to the prospectors instead. The purpose of this booklet is to show you that different makes all the difference.

Whiskey and Shovels is about the power of the outsider brave enough to do things differently. Whether you’re an entrepreneur, a policy maker, a c-suite exec, or something in between, this booklet will show you how different makes all the difference.