How to Write a Business Plan

Finch, an independent consultant with experience in preparing and delivering business plans, explains how to write one. Chapters follow the order of elements in a business plan--the summary, business background, market background, operations, management, the proposal, the forecast, financial information, and risks--and others address legal issues, confidentiality, and using a business plan to sell a business, improve performance, and bid for contracts. Examples are provided. This edition includes coverage of digital aspects like crowdfunding, online retailing, and digital marketing. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)