How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott’s disctinctive, almost Zen-like
storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th
century Japanese samurai to classic battles between ＂creatives＂ and ＂suits＂ in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently,
stand out and challenge convention.
