Life’s too short to stay “generic”: Build your personal brand and your career will change for the better!
In today’s hyper-competitive world of business, individuals must differentiate themselves in order to stand out and stay on top. Author Michael D. Brown’s Fresh Notes on Personal Branding
provides you with the tools and strategies to do just that. By following the book’s easy-to-use framework, you will be able to build a successful brand and achieve success as a dynamic and
“Fresh” employee.
Using Brown’s “Fresh PASSION” methodology, this short guidebook outlines the core components of brand-building—including “Preparation”, “Staying laser focused”, and “Omitting the
Negative”—and provides valuable tips on how to successfully integrate these components into your daily life. Brief self-assessments following each section allow you a chance to reflect on
your own journey towards becoming a personal brand and identify areas of improvement.
?Those who choose not to utilize their fullest potential run the risk of becoming viewed as “generic”. Fresh Notes helps you avoid this fate by encouraging you to approach your professional
life with a fresh and proactive mindset.
