Sustainable business seeks to shift the focus of business from pure profitability to a more holistic success that incorporates social and ecological considerations. Szekely and Dossa seek to bring the ideas of sustainable business to business professionals and students. They use a case-study approach to illustrate the challenges and opportunities brought by pursuing sustainable business practices. They develop a radically new type of business model, based on maximizing he societal impacts of sustainability rather than minimizing environmental footprints and balancing negative externalities with social good. They present sustainability as a journey--a trajectory rather than a destination. They offer an eight-step process, illustrated through case studies, that empowers leaders to confront the difficulties they are likely to face on the path to sustainability.
