In 2015, Amazon.com made the Instant Pot—the #1 bestselling electric pressure cooker—one of its Cyber Monday deals of the day, marking down the appliance by 60%. Over 25,000 units were sold in 4½ hours. What the internet retailer recognized was that people weren’t simply interested to buy any pressure cooker; they were obsessed specifically with the Instant Pot, an appliance with a relatively high pricetag and an unusually devoted following.
The Instant Pot makes it so easy to cook fast, whole foods meals that there’s really only one thing people need: to use the appliance more often. Instant Pot Obsession takes regular users and turns them into Instant Pot masters, providing them with the must-have recipes—some familiar, some surprising, all essential—they’ll cook again and again.
