The Dark Side of Social Media: A Consumer Psychology Perspective

The Dark Side of Social Media: A Consumer Psychology Perspective
定價:2383
NT $ 2,383
  • 作者:Angeline Close (EDT)Scheinbaum
  • 出版社:Routledge
  • 出版日期:2017-09-01
  • 語言:英文
  • ISBN10:1138052566
  • ISBN13:9781138052567
  • 裝訂:平裝 / 15.2 x 22.9 cm / 普通級
 

內容簡介

This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the social media era. Chapters from established as well as emerging scholars in marketing, advertising, and consumer behavior contribute three parts focused on online identity concerns, privacy issues, and issues from organizations or brands.

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