FORBES ASIA 富士比亞洲版 2019/5-6月號 第5期

Rockstar CEO Aims To Amp Up 128-Year-Old Energy Drinks Business

 

Petch Osathanugrah is a walking, talking advertisement for M-150, the energy drink his family’s company Osotspa sells and that is No. 1 in Thailand by sales. At 64, there seems little Petch hasn’t already done: A once chart-topping rocker, occasional film actor and advertising executive, Petch remains a fixture in Bangkok’s live-music scene, a university president and—if that wasn’t enough—a major arts patron, with a collection so vast he claims to have lost count, but that includes works by Picasso and Damien Hirst. Oh, he’s building a museum, too.

 

Rockstar首席執行官的目標是振興128年歷史的能量飲料業務

 

 

 

 

 

Petch Osathanugrah是M-150的步行廣告，這款能量飲料是他家族的Osotspa公司銷售的，在泰國銷量排名第一。業在64年似乎沒有蝕刻沒有已經完成的:一次高居榜首的搖臂偶爾電影演員和廣告執行官Petch依然在曼谷的音樂會的場景,一個大學校長如果沒有足夠的維生素A主要藝術贊助人與集合物,他聲稱已經記不清,但包括畢加索和達米安•赫斯特的作品。哦，他也在建博物館。