推薦序 1
Hank was by far the first in the Chinese-speaking world who took an initiative to adopt Bonjoro.
Based on a few discussions, he used our tool to engage his clients and readers, and was kind enough to share his ideas with me to help our team to improve the product.
His input was very valuable, and this was why we invited him to join our community in the Chinese-speaking world.
In our community, he actively shared his tips with members on how to effectively use Bonjoro to build a personal brand while reinforcing engagement.
I identify with his ideas in the book: being human is key to making yourself stand out. Through his book and leadership, I believe more and more people in the Chinese-speaking world will
learn about Bonjoro and effectively expose their personalities via it.
I wish that his second book, like his first book, will be a bestseller again! Bonjoro is very pleased to play a critical part to help Hank's readers to build a powerful personal brand.
Go Hank!
Co-founder from Bonjoro (Sydney), Matthe Barnett, Papa Bear
推薦序 2
當提到網紅，你腦袋會浮現那些人呢？是蔡阿嘎或理科太太？這些名字的浮現並非偶然，而是個人品牌經營成功的結果。
品牌經營成功的指標是什麼呢？根據品牌大師David Aaker的說法，包括品牌知名度、品牌認知、品牌聯結與品牌忠誠度。
Hank在研究所時期是我指導的學生，他這本書以淺顯易懂的方式介紹如何成功地建立個人品牌。首先在第一章他介紹個人品牌的重要性，包含為什麼你要建立個人品牌，還有建立個人品牌的好處，不論你今天是一位專業服務提供者或中高階主管。而為了要成功地建立個人品牌，他提到打造個人品牌時需要的核心思維，非常值得一看（第二章）。
當你有了思維之後，你可以開始研擬策略。在書中，他提到策略的五大元素（第三章），之後他更提到與推薦3項在現代社會所需要的幾項工具，並搭配幾項驗證過的行銷原則，讓你可以更成功地行銷自己（第四章）。
最後，他再用一系列的訪談驗證書中的論述。
我相信在讀完這本書之後，縱使你沒有行銷的背景，也必定能清楚瞭解如何成功地提升個人品牌。
蘇宏仁 教授
國立中正大學，普渡大學消費者行為博士
