Principles of Economics, A Streamlined Approach(4版)

定價：~~1250~~ 元

NT $ 1,188

作者：Robert H. Frank，Kate Antonovics，Ori Heffetz，Ben S. Bernanke
出版社：華泰文化
出版日期：2021-07-15
語言：英文
ISBN10：1260597989
ISBN13：9781260597981
裝訂：平裝 / 612頁 / 21.5 x 27.5 x 2.1 cm / 普通級 / 全彩印刷 / 4版

內容簡介

　　Frank et. al. focuses on core principles to produce economic naturalists through active learning. By eliminating overwhelming detail, students are able to gain a deeper understanding of economics, especially in online and flipped classrooms. Focused on helping students become “economic naturalists,” people who employ basic economic principles to understand and explain the world around them. COVID-19 pandemic content, analysis, and examples further engage students.

作者介紹

作者簡介

Robert H. Frank

　　現職：Cornell University

Ben S. Bernanke

　　現職：
　　■ Brooking Institution [affiliated]
　　■ Former Chair, Board of Governors of the Federal Reserve System

Kate Antonovics

　　現職：University of California, San Diego

Ori Heffetz

　　現職：Cornell University ans Hebrew University of Jerusalem

PART I: INTRODUCTION
Ch 1 Thinking Like an Economist
Ch 2 Supply and Demand

PART II: COMPETITION AND THE INVISIBLE HAND
Ch 3 Demand and Elasticity
Ch 4 Perfectly Competitive Supply
Ch 5 Efficiency, Exchange, and the Invisible Hand in Action

PART III: MARKET IMPERFECTIONS
Ch 6 Monopoly, Oligopoly, and Monopolistic Competition
Ch 7 Games and Strategic Behavior
Ch 8 An Introduction to Behavioral Economics
Ch 9 Externalities and Property Rights

PART IV: ECONOMICS OF PUBLIC POLICY
Ch10 Using Economics to Make Better Policy Choices

PART V: INTERNATIONAL TRADE
Ch11 International Trade and Trade Policy

PART VI: MACROECONOMICS: ISSUES AND DATA
Ch12 Macroeconomics: The Bird’s-eye View of the Economy
Ch13 Measuring Economic Activity: GDP, Unemployment, and Inflation

PART VII: THE ECONOMY IN THE LONG RUN
Ch14 Economic Growth, Productivity, and Living Standards
Ch15 The Labor Market: Workers, Wages, and Unemployment
Ch16 Saving and Capital Formation
Ch17 Money, the Federal Reserve, and Global Financial Markets

PART VIII: THE ECONOMY IN THE SHORT RUN
Ch18 Short-Term Economic Fluctuations and Fiscal Policy
Ch19 Stabilizing the Economy: The Role of the Fed
Ch20 Aggregate Demand, Aggregate Supply, and Inflation

PART IX: THE INTERNATIONAL ECONOMY
Ch21 Exchange Rates and the Open Economy

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