跨文化商務交際英語

跨文化商務交際英語
定價:288
NT $ 251
  • 作者:翁鳳翔(主編)
  • 出版社:上海交通大學出版社
  • 出版日期:2015-06-01
  • 語言:簡體中文
  • ISBN10:7313126166
  • ISBN13:9787313126160
  • 裝訂:272頁 / 普通級 / 1-1
 

內容簡介

是「國際商務英語本科核心課程教材系列」,針對跨文化交際課程編寫。跨文化交際是商務英語專業的重要課程之一。本教材共16單元,涵蓋了跨文化商務交際的主要內容。通過學習本教材,學生可以學習到跨文化商務交際過程中常用的英語,同時還了解掌握跨文化商務交際的基本理論和基本交際技巧。

教育部高校英語專業教學指導分委員會商務英語專業教學協作組專家組成員,中國國際商務英語研究會副理事長,中國外語教學研究會專門用途英語委員會常務理事,上海市學位辦MTI教學指導委員會委員,上海海事大學外國語學院MTI教育中心主任,商務英語系主任,國際航運(商務)英語研究所所長,國際商務英語學科帶頭人。

主要研究方向:商務英語研究,商務翻譯學。

兼任過英國伯明翰城市大學商學院客座教授,2002年9月一2003年9月在該大學商學院做訪問教授,訪問劍橋大學考試委員會,與英國專家研究劍橋商務英語證書(BEC)考試。

2000年6月一8月年應邀參加德國漢諾威世博會,任商務翻譯;2010年7月一8月,在英國朴茨茅斯大學做訪問教授;2011年8月,赴韓國釜山進行國際航運英語調研;2014年10月到美國舊金山、芝加哥、紐約做國際商務項目調研;兼任一些涉外企業的國際商務顧問及商務英語翻譯顧問。

作為總主編主持出版了四套國際商務英語叢書(共25本),共主編出版著作與發表學術論文達50余本/篇。

任《商務外語研究》、《中國ESP研究》學術期刊編委,上海航交所《航運交易公報》英文譯審。

主要教授研究生及本科國際商務導論、國際海事法規英語與翻譯、國際營銷英語等課程。
 

目錄

Unit 1 About Culture關於文化
Part Ⅰ Reading
Text 1 Culture and Communication
Text 2 Culture in Business Communication
Part Ⅱ Listening
The Role of Intercultural Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 2 Understanding Business Communication理解商務交際
Part Ⅰ Reading
Text 1 Becoming an Effective Business Communicator
Text 2 Cross—Cultural Verbal Communication Styles
Part Ⅱ Listening
Cultural Differences in Business Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 3 General View of Intercultural Communication跨文化交際概述
Part Ⅰ Reading
Text 1 Your Brain on Culture
Text 2 How to Manage Intercultural Communication
Part Ⅱ Listening
Cultural Studies and Social Change
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 4 Intercultural Communication Theories Today當今跨文化交際
Part Ⅰ Reading
Text 1 Dominant Theories in Intercultural Business Communication
Text 2 Cultivating A Global Mind—set
Part Ⅱ Listening
Intercultural Communication Competence
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 5 Business Ftiquette in Intercultural Communication跨文化交際中的商務
Part Ⅰ Reading
Text 1 Greetings, Introductions, and Business Cards
Text 2 Conversational Customs and Manners
Part Ⅱ Listening
Dining and Tipping
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Part I Reading
Text 1 Cultural Values in Business and Society
Text 2 Different Values Systems
Part Ⅱ Ⅱstening
Equities and eBay—Culture Gets in the Way
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
PartV Exercises

Unit7 Language in Intercultural Business Communication跨文化交際中的語言因素
Part Ⅰ Reading
Text 1 Role of Language in Intercultural Communications
Text 2 Ⅱngua Franca and Message Comprehension
Part Ⅱ Listening
Language, Logic, and Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 8 Cultural Varieties in Business Communication商務交際中的文化多樣性
Part Ⅰ Reading
Text 1 Cultural DⅣersity at Workplace
Text 2 Enhancing Intercultural Communication in the Workplace
Part Ⅱ Listening
Current Trends in the Global Workplace
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 9 Factors Influencing Intercultural Communication影響跨文化交際的因素
Part Ⅰ Readfng
Text 1 Social Hierarchies Affect Effective Intercultural Business
Communication
Text 20ffice Customs and Practices
Part Ⅱ Listening
Customary DemeanorBehavior
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 10 Intercultural Impact on Business Comnjunication跨文化對商務交際的影響
Part Ⅰ Reading
Text 1 Leadership Challenges in A Globally Intercultural World
Text 2 Cross—Cultural Dimensions of Decision Making
Part Ⅱ Listening
Human Resources Management (HRM) in Business
Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit 11 Barriers to Intercultural Communication
Part Ⅰ Reading
Text 1 About Intercultural Communication Barriers
Text 2 High—context and Low—context Cultures
Part Ⅱ Listening
Behavioral Barriers to Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 12 How to Tackle Communication Across Cultures如何應對跨文化交際
Part Ⅰ Reading
Text 1 Cross—cultural Communication Strategies
Text 2 Managing in Multicultural Teams
Part Ⅱ Listening
Intercultural Communication and ConfⅡct Management
Part Ⅱl Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises

Unit 13 Managing across Cultures跨文化管理
Part Ⅰ Reading
Text 1 How A Global Mindset Translate to Bottom—line Results?
Text 2 Why Cross—cultural Communication Is Critical to Virtual
Teams and How to Overcome the Intercultural
Disconnect?
Part Ⅱ Listening
Being Culturally Sensitive
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
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