Marketing Heritage: Archaeology and the Consumption of the Past

Marketing Heritage: Archaeology and the Consumption of the Past
定價:4545
NT $ 4,545
 

內容簡介

Nineteen archaeologists contemplate a trend in which archaeology and heritage are becoming commodities in the global marketplace as ancient sites and periods are increasingly promoted--by the state, by the academy, and by individuals--as a resource for widening the profit margin of various endeavors. Chapters explore the politics and issues related to the consumption of the past in digs from Williamsburg to Cambodia. The chapters are grouped by topic: the legal and historical context for marketing heritage; the past as commodity; archaeology in the global age; representing the past; and archaeologists and the marketing of heritage. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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