A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It
includes:
���An in-depth understanding of the principles of successful brand building���n any context
���Practical tools to build and manage powerful relationships
���Strategies for aligning personal brand values with an employer�'s brand values, and making brand-building a successful endeavor for both
���Advanced techniques to continually refine your unique personal brand
