We First: How Brands and Consumers Use Social Media To Build a Better World
- 作者:Mainwaring,Simon
- 出版社:Baker & Taylor Books
- 出版日期:2011-06-07
- 語言:英文
- ISBN10:0230110266
- ISBN13:9780230110267
- 裝訂:精裝 / 16.5 x 24.1 x 2.5 cm / 普通級
A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.