Historians and scholars of literature explore the character of early modern specialist book markets, focusing on the activities of the printer-publishers and institutional sponsors who produced
specialist print. Through a series of case studies, they address the ambitions of specialist producers, the challenges involved in producing specialist print, and various commercial strategies
adopted in specialist publishing. They cover high risk speculation: the cultivation of new markets and tastes, demand and supply: the satisfaction of existing appetites, print on-demand:
reader-led specialization, and not for profit publications: subsidized specialization. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
