Visionary business leader Greg Brenneman has written the 21st-century companion to Steven Covey’s classicThe 7 Habits of Highly Effective People.
Like Covey before him, Brenneman believes that true business success and personal fulfillment are two sides of the same coin. How to lead a rich, purposeful, integrated and good life is the
core message ofTurnaround.
Brenneman channels the wisdom he has gleaned from turning around deeply troubled businesses and helping businesses that are underperforming to reach their full potential—from Continental
Airlines to Burger King, Home Depot, ADP and more—and distills it into a simple, clear, concise 5-step roadmap that anyone can follow. These 5 steps, including his one page Go Forward plan,
will breathe new life into any business.
For more than thirty years, Brenneman has seen these steps foster dramatic results (strong growth, healthy bottom lines, and lucrative returns) in a variety of business environments. But only
in the last decade did he realize that there was something missing in his life, and that he could apply these same business principles to improve his life dramatically and to build a lasting
moral legacy.
In Turnaround, Brenneman shares his inspiring business and life lessons with readers, guiding them through the simple 5-step plan to achieve professional and personal significance and
meaning in their lives.
