萬事萬物都可以視為一個盒子，
只要動手戳他，你就對這世界多了一份了解。
作家賽斯．高汀的表弟小時候有個盒子，盒子上有燈泡、喇叭跟按鈕。如果按鈕，就會有聲音跟燈光出現。這盒子被戳了幾次後，他的表弟就已經完全知道它的運作原理：戳這個按鈕會這樣，戳那個按鈕會那樣。他把這種每個小朋友的「手賤」行為，發展成「戳盒子」行動宣言。
全世界最厲害的程式設計師就是以這種「戳盒子」精神學習，在鍵盤上打出程式、丟進電腦，看看會發生什麼事情。一步一步，熟悉了電腦與其語言。同樣的道理，全世界最厲害的人，重點都不是在於擁有完美的計畫，也不在於全世界最豐富的學識，而在於：他們勇於伸出手，像賽斯．高汀的表弟一般，把這個世界當做一個盒子，按按開關，看看這世界會發生什麼事情。這個簡單「戳盒子」的動作，才是改變世界的關鍵。
長久以來，整齊劃一的「工業思維」佔據了學校與企業。公司老闆喜歡好管理的員工，學校老師獎勵守規矩的學生，我們從來沒有真正被鼓勵大膽實驗，隨著年紀增長，我們全都忘記最初「戳盒子」的樂趣。如今時代轉變，「工業思維」全然不能滿足這個時代的需求，我們唯有重新記起「戳盒子」之道，以「開始」實驗當做日常生活，才能讓創新源源不絕。
公司組織尾大不掉，戳戳看，設法找出靈活之道；政府機關匪夷所思，戳戳看，看能不能催生新民主；教育制度冥頑不化，戳戳看，說不定一群最有創意的學生，就此誕生。面對不符時代的種種，我們伸手嘗試，開始進行一些秘密計畫，只有這樣，世界才會因此更好。
賽斯．高汀是著名趨勢、行銷專家，曾著有《紫牛》等著名作品。他在2010年與Amazon合作推出「骨牌計畫」（Domino Project），跳過出版社，開始一連串出版實驗，希望用嶄新的方式，把最精采的想法傳播出去。而這個實驗的第一本書，就是《賽斯．高汀的戳盒子宣言》。
這本書是賽斯．高汀的新實驗，他不是希望大家「閱讀」，也不是希望大家「思考」，而是希望所有人讀過之後，能夠馬上「行動」，「開始」作一些與往常不同的事情。然後我們就會發現，生命就此轉變。 --中譯本由行人出版
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged
If you are happy being just a dreamer, perhaps you don't need this book.
If you're enjoying the status quo, don't even consider reading this book.
If you are content waiting for success to find you, please put this book down and go find something else to read.
Why has Poke the Box become a cult classic?
Because it's a book that dares readers to do something they're afraid of.
It could be what you need, too.
'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink
'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art
作者談論此書：
Question: What does it mean to Poke the Box?
Seth Godin: Conformity used to be crucial--fitting in, not standing out. Compliance used to be the heart of every successful organization, every successful career. The reason? We all worked
for the system, in the factory, doing what we were told. Now, though, compliance is no longer a competitive advantage.
Poke the Box is about the spark that brings things to life. We need to be nudged away from conformity and toward ingenuity, toward answering unknown questions for ourselves. Even if we fail,
as I have done many times in my life, we learn what not to do by experience and doing the new.
This isn’t the same thing as taking a risk. In fact, the riskiest thing we can do right now is nothing.
I’ve had an extraordinary run, creating a dozen nationwide bestsellers, starting Internet companies and giving speeches around the world. The key thing I bring to the projects I take on is
not more talent than most (I don’t) or even more hours than most (hardly). My contribution is a willingness to poke, to start, to lean into the project and to get it out the door.
Question: What will I learn from reading Poke the Box?
Seth Godin: Hopefully you will learn lots but do more. Start thinking about when you’ve taken initiative in a way that really meant something to you and your team, your family. When was the
last time you did something for the first time? How did it feel?
There are no step-by-step how-to instructions in Poke the Box. Instead, you’ll find a series of layers, a foundation for taking a different approach to your work. Instead of learning to be
more compliant, I want to push you to be the one who takes initiative.
Question: Why did you write this book?
Seth Godin: I’ve been fortunate enough to hear from almost a million people over the years, to talk with CEOs and bosses and customers around the world. And they all tell me precisely the
same thing: it’s the motive force they demand, the person who will shake things up and move them forward.
Static is not an acceptable state. The status quo is no longer something we want at work or in politics or in any organization we care about.
The market is just waiting for people to step forward. I wrote the book for those people, the ones who’ve been hesitating to take the leap.
Question: Why did you start The Domino Project?
Seth Godin: The Domino Project is my latest attempt at "poking." It’s an independent publishing imprint founded by me and powered by Amazon. This is an opportunity to publish "idea
manifestos" committed to readers, rather than being bookstore friendly. It’s named after the domino effect--where one powerful idea spreads down the line, pushing from person to person.
I have two audacious goals: I want to change the people who read (not enough do) and I want to change the way books are published (they’re too hard to find and spread). I honestly believe
that a book can change a mind like nothing else, and that’s our focus. To help anyone to do work they’re proud of and to make a difference.
Question: Why Amazon?
Seth Godin: I partnered with Amazon so we could leverage what we both do best--Amazon is the leader in global distribution, multiple format production capabilities, and reaching people in the
right way, and I want to spread powerful ideas to the people who want to read them.
For 15 years, Amazon has been building an audience and gaining our trust. Many surveys identify them as the most-trusted new brand in the world. Now that Amazon is interacting with more
people more often, they have a chance to bring those customers new ideas in innovative ways. It’s a once-in-a-lifetime chance to bring ideas worth spreading to a huge and eager audience.
Question: Who is Seth Godin?
Seth Godin: I’m an author, entrepreneur, and a person who starts things.
--This text refers to an out of print or unavailable edition of this title.
Review
“Seth Godin may be the ultimate entrepreneur for the information age.” --Business Week
“It’s easy to see why people pay to hear what he has to say.” --Time Magazine
One word reviews for Poke the Box
“Embarkable.” --Annie Duke, world poker champion, author and talk show host
“Rut-reversing.” --Sarah Jones, playwright
“Essential.” --Jill Greenberg, photographer, manipulator.org --This text refers to an out of print or unavailable edition of this title.
