This guide describes how to start and operate a new corporate business. It details the similarities and differences between corporate entrepreneurship, entrepreneurship, and social
entrepreneurship; the basic concepts of corporate venturing; identifying opportunities, and the role of creativity, design thinking, and innovation; market disruption; developing a business
plan; organizing corporate venturing; selecting and compensating the corporate entrepreneur; and models of corporate entrepreneurship. Annotation ©2016 Ringgold, Inc., Portland, OR
(protoview.com)
