SURVEY OF ECONOMICS: PRINCIPLES AND TOOLS 3/E

定價：~~400~~ 元

NT $ 380

作者：O’SULLIVAN
出版社：全華圖書
出版日期：2008-01-01
語言：英文
ISBN10：0132447029
ISBN13：9780132447027
裝訂：平裝 / 474頁 / 普通級 / 單色印刷 / 初版

內容簡介

　　O'Sullivan/Sheffrin/Perez 3e (O/S/P 3/e) uses questions to drive student interest, applications to illustrate concepts, and tools to practice economic concepts.Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make. Unfortunately, many don't get answers to those questions when they complete the course.O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

1. Introduction
2. Key Principles of Economics
3. Demand, Supply, and Market Equilibrium
4. Elasticity: A Measure of Responsiveness
5. Production and Cost
6. Perfect Competition: Short Run and Long Run
7. Monopoly
8. Monopolistic Competition, Oligopoly, and Antitrust
9. Market Failure: Imperfect Information, Pollution, and Public Goods
10. The Labor Market
11. Measuring a Nation’s Production and Income
12. Unemployment and Inflation
13. Why Do Economies Grow
14. Aggregate Demand and Supply
15. Fiscal Policy
16. Money and the Banking System
17. Monetary Policy and Inflation
18. International Trade and Finance

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