Managing Front Office Operations, Seventh Edition 7/e

Managing Front Office Operations, Seventh Edition 7/e
定價:2300
NT $ 2,185
 

內容簡介

  The revision of this EI bestseller reflects the increased role of technology in front office operations, with a new chapter on e-commerce and a chapter-length appendix on basic Internet concepts. There is also a new appendix outlining strategies and action steps for what to do when technology fails and you have to fall back on manual operations. There are 14 new case studies, new exhibits, and updated content in every chapter.

  本書在AH&LA教育學院中廣受歡迎,書中指出科技的使用在客務部營運中越來越重要,並增訂章節與附錄闡述電子商務與網路的基本概念,另外新增附錄簡述當科技失效時,人們如何徒手完成營運的策略與步驟。本書不僅新增14個案例研究與佐證供學生參考,並在每個章節中更新內容以因應瞬息萬變的業界態勢。

學生將瞭解

  .The front office staff's role in delivering high-quality service 客務部人員的責任:提供優良服務

  .Secrets to keeping the front desk profitable 櫃檯人員的常用秘技

  .The impact of e-commerce and the Internet on front office operations 電子商務與網路對客房部營運的衝擊

  .The relationship of the front office to other departments 客務部與其他部門的關係

 

目錄

Preface 序言
About the Authors 作者簡介
1  The Lodging Industry 住宿業
2  Hotel Organization 旅館的組織
3  Front Office Operations 客務部的營運
4  Reservations 訂房作業
5  Registration 入住登記
6  communications and Guest Services 完善溝通與顧客服務
7  Security and the Lodging Industry 安全與住宿業
8  Front Office Accounting 客務部會計
9  Check-Out and Account Settlement 結帳與退房
10  The Role of Housekeeping in Hospitality Operations 房務部在餐旅業經營中的角色
11  The Front Office Audit 客務部稽核
12  Planning and Evaluating Operations 計畫與評估執行
13  Revenue Management 營收管理
14  Managing Human Resources 人力資源管理
Appendix: Internet Concepts  附錄:網站設置與網路行銷
Index 索引
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  1. 新書
    95
    $2185