Tourism Management, 3/e

定價：~~2120~~ 元

NT $ 2,014

作者：David Weaver，Laura Lawton
出版社：桂魯
出版日期：2006-01-01
語言：英文
ISBN10：047080954X
ISBN13：9780470809549
裝訂：平裝 / 普通級 / 單色印刷 / 初版

內容簡介

　　Tourism Management 3nd Edtion introduces students to the complexities of the tourism system so that they will be better positioned to eventually assume the managerial challenges and responsibilities in a diverse and challenging industry. As with the first edition, the emphasis is on Australia, but numerous regional and global case studies and examples are included to provide an appropriately broad geographic context. The new edition has been updated to reflect the latest available advancements in tourism theory and thinking, retaining the thoroughness of content and diversity of applications and include more regional and international issues, economic significance, tourism operators and the role of technology in the tourism industry.

Preface.
Acknowledgements.
Chapter 1. Introduction to Tourism Management.
Chapter 2. The Tourism System.
Chapter 3. The Evolution and Growth of Tourism.
Chapter 4. Destinations.
Chapter 5 The Tourism Product.
Chapter 6. Tourist Markets.
Chapter 7. Tourism Marketing.
Chapter 8. Economic Impacts of Tourism.
Chapter 9. Sociocultural and Environmental Impacts of Tourism.
Chapter 10. Destination Development.
Chapter 11. Sustainable Tourism.
Chapter 12. Tourism Research.
Appendix 1. Selected International and Australian Tourism Organisations.
Appendix 2. Refereed English Language Tourism Journals (2000).
Appendix 3. Inbound and Outbound Tourism Data.
Appendix 4. Groupe D?velopement Candidate Sustainable Tourism Indicators.
References.
Glossary.
Index.

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