Managerial Economics and Organizational Architecture(六版)

定價：~~1280~~ 元

NT $ 1,216

作者：James A. Brickley，Clifford W. Smith
出版社：華泰文化
出版日期：2015-06-17
語言：英文
ISBN10：9814646938
ISBN13：9789814646932
裝訂：平裝 / 739頁 / 普通級 / 單色印刷 / 六版

內容簡介

　　Managerial Economics and Organizational Architecture, 6e helps the student to gain an understanding of the basic tools of economics used to solve important business problems. It also provides an in-depth analysis of the firm and corporate governance topics. The Sixth Edition continues with a focus on decision-making and managerial applications within the structure of an organization.

　　Managerial Economics and Organizational Architecture is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s LearnSmart Advantage Suite, proven to increase student engagement and success in the course.

作者介紹

作者簡介

James A. Brickley

　　現職：University of Rochester

Clifford W. Smith

　　現職：University of Rochester

PART I: BASIC CONCEPTS
Ch 1 Introduction
Ch 2 Economists' View of Behavior
Ch 3 Markets, Organizations, and the Role of Knowledge

PART II MANAGERIAL ECONOMICS
Ch 4 Demand
Ch 5 Production and Cost
Ch 6 Market Structure
Ch 7 Pricing with Market Power
Ch 8 Economics of Strategy Creating and Capturing Value
Ch 9 Economics of Strategy Game Theory
Ch10 Incentive Conflicts and Contracts

PART III DESIGNING ORGANIZATIONAL ARCHITECTURE
Ch11 Organizational Architecture
Ch 12 Decision Rights The Level of Empowerment
Ch13 Decision Rights Bundling Tasks into Jobs and Subunits
Ch14 Attracting and Retaining Qualified Employees
Ch15 Incentive Compensation
Ch16 Individual Performance Evaluation
Ch17 Divisional Performance Evaluation Capstone Case Study on Organizational Architecture Arthur Andersen LLP

PART IV APPLICATIONS OF ORGANIZATIONAL ARCHITECTURE
Ch 18 Corporate Governance
Ch 19 Vertical Integration and Outsourcing
Ch 20 Leadership Motivating Change within Organizations
Ch 21 Understanding the Business Environment The Economics of Regulation
Ch 22 Ethics and Organizational Architecture
Ch 23 Organizational Architecture and the Process of Management Innovation Glossary Index

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