Strategic Management: Concepts (5版)

定價：~~1320~~ 元

NT $ 1,188 ~ 1,254

作者：Frank T. Rothaermel
出版社：華泰文化
出版日期：2020-06-23
語言：英文
ISBN10：1260571238
ISBN13：9781260571233
裝訂：平裝 / 544頁 / 20.2 x 25.2 x 1.8 cm / 普通級 / 全彩印刷 / 5版

內容簡介

　　1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

　　2.Engage students in practical and relevant application of theory using a holistic Analysis, Formulation, and Implementation (AFI) Strategy Framework.

　　3.Customize via Create: select chapters, mini-cases, full length cases or premier third-party cases from Harvard, Darden.

作者介紹

作者簡介

Frank T. Rothaermel

　　現職：Georgia Institute Of Technology

PART I: ANALYSIS
Ch 1 What Is Strategy?
Ch 2 Strategic Leadership: Managing the Strategy Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies
Ch 5 Competitive Advantage, Firm Performance, and Business Models

PART II: FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Ch 7 Business Strategy: Innovation and Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
Ch10 Global Strategy: Competing Around the World

PART III: IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance and Business Ethics

PART IV: MINICASES

PART V: FULL-LENGTH CASES

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