Understanding Business(13版)

定價：~~1360~~ 元

NT $ 1,292

作者：William G. Nickels，James M. McHugh，Susan M. McHugh
出版社：華泰文化
出版日期：2021-05-24
語言：英文
ISBN10：1266043225
ISBN13：9781266043222
裝訂：平裝 / 692頁 / 21.5 x 27.5 x 2.1 cm / 普通級 / 全彩印刷 / 13版

內容簡介

　　The comprehensive, readable, fully updated Gold Standard for Introduction to Business has been thoroughly revised with current examples, case studies and examples from companies around the world. Supported by an expansive, integrated teaching and learning package to support both instructors and students. SmartBook 2.0, Real-world case studies, regularly updated blog site (2-3 times/week!), mini simulations, business plan prep exercises, video library and more available with Connect.

作者介紹

作者簡介

William G. Nickels

　　現職：University of Maryland

James M. McHugh

　　現職：St. Louis Community College at Forest Park

Susan M. McHugh

　　現職：Applied Learning Systems

PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS
Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment
Ch 2 Understanding Economics and How It Affects Business
Ch 3 Doing Business in Global Markets
Ch 4 Demanding Ethical and Socially Responsible Behavior

PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS
Ch 5 How to Form a Business
Ch 6 Entrepreneurship and Starting a Small Business

PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS
Ch 7 Management and Leadership
Ch 8 Structuring Organizations for Today's Challenges
Ch 9 Production and Operations Management

PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES
Ch10 Motivating Employees
Ch11 Human Resource Management: Finding and Keeping the Best Employees
Ch12 Dealing with Employee-Management Issues

PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS
Ch13 Marketing: Helping Buyers Buy
Ch14 Developing and Pricing Goods and Services
Ch15 Distributing Products
Ch16 Using Effective Promotions

PART VI: MANAGING FINANCIAL RESOURCES
Ch17 Understanding Accounting and Financial Information
Ch18 Financial Management
Ch19 Using Securities Markets for Financing and Investing Opportunities
Ch20 Money, Financial Institutions, and the Federal Reserve

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