Selling Destinations, 5/e
- 作者:Marc Mancini
- 出版社:桂魯
- 出版日期:2009-01-01
- 語言:英文
- ISBN10:1435485815
- ISBN13:9781435485815
- 裝訂:平裝 / 普通級 / 單色印刷 / 初版
PART I: BASIC INGREDIENTS: GEOGRAPHY AND HOW TO SELL IT.
PART II: NORTH AMERICA: CHARM OF THE FAMILIAR.
1. New England: The Cradle of Liberty.
2. New York and New Jersey: Broadway and Boardwalk.
3. Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley.
4. Florida: Where the Mouse Roars.
5. California and Arizona: Glamour and Grandeur.
6. Canada and Alaska: The Great White North.
7. Hawaii: Paradise Found.
8. North American Potpourri (East).
9. North American Potpourri (West).
PART III: LATIN AMERICA AND THE CARIBBEAN: RHYTHMS OF CULTURE.
10. Mexico: Tropical Fiesta.
11. The Caribbean: A Sea of Nations.
12. Brazil: Where Everything Sizzles.
13. Latin American Potpourri. PART IV: EUROPE: CONTINENTAL FLAIR.
14. Great Britain and Ireland: Foreign, Yet Familiar.
15. France: The Movable Feast.
16. Italy: Pisa and Pizza.
17. Spain and Portugal: Everything under the Sun.
18. Germany: Romantic Roads.
19. Greece and Turkey: An Odyssey of Culture.
20. European Potpourri.
PART V: AFRICA AND THE MIDDLE EAST: SAVANNAHS AND SAND.
21. Egypt: Riddles in the Sand.
22. Israel, Palestine, and Jordan: The Holy Lands.
23. Kenya and Tanzania: The Lion Sleeps Tonight.
24. African and Middle Eastern Potpourri.
PART VI: ASIA AND THE PACIFIC: RIM OF MYSTERY.
25. Australia and New Zealand: Where Things Are Jumping.
26. The Pacific: Fantasy Islands.
27. Japan: Pearl of the Orient.
28. Singapore and Thailand: Crossroads of Asia.
29. China: Of Red and Gold.
30. Asia and the Pacific Potpourri.
Appendix A: Average Length of Stay--Leisure Travelers.
Appendix B: Research Resources.
Appendix C: Destination-Related Feature Films.
Index.