PART 1: TOURISM OVERVIEW.
Chapter 1: Tourism in Perspective.
Introduction.
What Is Tourism?.
Components of Tourism and Tourism Management.
Economic Importance.
Benefits and Costs of Tourism.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 2: Tourism through the Ages.
Introduction.
Early Beginnings.
Early (and Later) Tourist Attractions.
Early Economic References.
The First Travel Agents.
Historic Transportation.
Accommodations.
Chronologies of Travel.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Chapter 3: Career Opportunities.
Introduction.
Job Forecasts.
Job Requirements.
Career Possibilities.
Career Paths in Tourism.
Internships.
Other Sources of Career Information.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
PART 2: HOW TOURISM IS ORGANIZED.
Chapter 4: World, National, Regional, and Other Organizations.
Introduction.
International Organizations.
Developmental Organizations (International and National).
Regional International Organizations.
National Organizations.
Regional Organizations.
State and Community Organizations.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 5: Passenger Transportation.
Introduction.
The Airline Industry.
The Rail Industry.
The Motorcoach Industry.
The Automobile.
The Cruise Industry.
Other Modes.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 6: Hospitality and Related Services.
Introduction.
The Lodging Industry.
The Food Service Industry.
Meeting Planners.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 7: Organizations in the Distribution process.
Introduction.
Travel Agents.
Internet.
Consolidators.
The Tour Wholesaler.
Specialty Channelers.
Choosing Channels.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 8: Attractions, Entertainment, Recreation, and Other.
Introduction.
Attractions.
Gaming.
Recreation.
Entertainment.
Festivals and Events.
Shopping.
Education.
Publishing.
Marketing and Publicity Organizations.
Miscellaneous Services.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
PART 3: UNDERSTANDING TRAVEL BEHAVIOR.
Chapter 9: Motivation for Pleasure Travel1.
Introduction.
A Focus on Customers.
The Need for a Theory.
The Development of Motivation Models.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 10: Cultural and International Tourism for Life’s Enrichment.
Introduction.
Importance.
Life-Seeing Tourism.
The Romance of Pleasure Travel.
Developmental and Promotional Measures.
Anthropography (Geography of Humankind).
Types of Destinations as Travel Experiences.
Other Tourist Appeals.
Tourism and Peace.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 11: Sociology of Tourism.
Introduction.
Effects on the Individual.
Effects on the Family.
Effects on Society.
Life Characteristics and Travel.
Emergence of Group Travel Patterns.
Social (Subsidized) Tourism.
Summary of the Principal Social Effects of Tourism.
The International Tourist.
Barriers to Travel.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
PART 4: TOURISM SUPPLY, DEMAND, POLICY, PLANNING, AND DEVELOPMENT.
Chapter 12: Tourism Components and Supply.
Introduction.
Supply Components.
Natural Resources.
Built Environment.
Operating Sectors.
Spirit of Hospitality and Cultural Resources.
Matching Supply with Demand.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 13: Measuring and Forecasting Demand.
Introduction.
Why Demand Is Important.
Demand to a Destination.
Measuring Demand.
Projection Methodology.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 14: Tourism’s Economic Impact.
Introduction.
Tourism’s Economic Impact: An International Perspective.
Comparing International and Domestic Expenditures.
Optimization.
Economic Multipliers.
More Advanced Economic Concepts Related to Tourism.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 15: Tourism Policy: Structure, Content, and Process.
Introduction.
Tourism Policy: A Definition.
The Focus of Tourism Policy: The Competitive/Sustainable Destination.
The Major Parameters of Tourism Destination Management (TDM).
Tourism Policy: Structure, Content, and Process.
The Process of Tourism Policy Formulation.
Translating Policy into Reality.
Formulating Policy to Deal with Crises.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Chapter 16: Tourism Planning, Development, and Social Considerations.
Introduction.
Planning for a Competitive/Sustainable Destination.
The Nature of Tourism Planning.
Relating Tourism Planning to Tourism Policy.
Why Tourism Planning Is Necessary.
The Planning Process.
Goals of Tourism Development.
Political Aspects of Tourism Development.
Development of Tourist Potential.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
Chapter 17: Tourism and the Environment.
Introduction.
Does Tourism Threaten the Environment? The WTTC Position.
Sustainable Development.
Ecotourism: Common Terms Used.
Current Tourism Industry Practices.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problems.
PART 5: ESSENTIALS OF TOURISM RESEARCH AND MARKETING.
Chapter 18: Travel and Tourism Research.
Introduction.
Illustrative Uses of Travel Research.
The Travel Research Process.
Sources of Information.
Basic Research Methods.
Who Does Travel Research?.
The State of the Art.
Travel and Tourism Research Association.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Chapter 19: Tourism Marketing.
Introduction.
Marketing Concept.
The Marketing Mix.
Market Segmentation.
Marketing Planning: The Tourism Marketing Plan.
Joint Marketing Efforts.
Summary.
Key Concepts.
Internet Exercises.
Questions for Review and Discussion.
Case Problem.
PART 6: TOURI
